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Empower

Features

Bidder Code empower Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1248
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs all Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
zone required provided zone ID from Empower 12456 int
site optional provided Site Code from Empower "empower_net" string

Test Parameters

var adUnits = [
   // Banner adUnit
   {
      code: 'banner-div',
      mediaTypes: {
        banner: {
          sizes: [[300, 250], [300,600]]
        }
      },
      bids: [{
         bidder: 'empower',
         params: {
            tagId: 123456
         }
       }]
   },
   {
        code: 'video1',
        mediaTypes: {
            video: {
                playerSize: [640, 480],
                context: 'instream'
            }
        },
        bids: [{
            bidder: 'empower',
            params: {
               tagId: 123456
            }
        }]
    },
   {
        code: 'multi1',
        mediaTypes: {
            video: {
                playerSize: [640, 480],
                context: 'instream'
            },
            banner: {
              sizes: [[300, 250], [300,600]]
            }
        },
        bids: [{
            bidder: 'empower',
            params: {
               tagId: 123456
            }
        }]
    };
];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_empower hb_bidder_empower hb_adid_empower
hb_size_empower hb_source_empower hb_format_empower
hb_cache_host_empowe hb_cache_id_empower hb_uuid_empower
hb_cache_path_empowe hb_deal_empower

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